VU Verlagsunion establishes itself as the market leader for importing British press

28 March 2018
Due to an intensive approach to acquisitions, the national British distributor SEYMOUR, VU Verlagsunion’s English distribution partner, has succeeded in winning over and acquiring the majority of the company COMAG’s publishing house clients. COMAG announced in summer 2017 that it would be ceasing current business. As a result, extensive distribution takeovers have been taking place in the British press market since October 2017.

As examples, titles from the British publisher HEARST title changed to VU Verlagsunion with the magazine titles Elle and Harper’s Bazaar, CONDE NAST with the titles Vogue and Vanity Fair and PINEAPPLE MEDIA with the titles Flow and Frieze Mag. VU Verlagsunion is therefore responsible for the distribution of a further 300 international titles on the German market. Using the slogan ‘Be International’, VU Verlagsunion will continue to implement extensive marketing measures for foreign language titles in German press retail.