Here’s how we fight for the best placement of your title on the shelf using our sales representatives
Direct contact with the point of sale on your behalf: our VU Verlagsunion sales representatives are in close and very regular contact with all business partners in magazine distribution. In doing so, our sales representatives focus on the continual management of wholesaler distribution. Due to many years of experience and the use of cutting-edge analysis tools, weaknesses are immediately fixed and the sales potential immediately realised.
50 years of experience in the sales representative networkAs you’d expect, our network is a considerable one after having spent 50 successful years in national distribution: our sales representatives observe market trends and new local trends. They are constantly in touch with business partners to ensure that all relevant information about the market situation and competitive situation can be directly passed on to internal market observation to give a real market overview. In doing so, we are also in close contact with retailers, kiosks, main travel points and other outlets. For certain campaigns, we can also use employees from our parent company, the Bauer Media Group, in our sales representative team on a short-term basis. VU Verlagsunion sales representatives are also constantly looking for new forms of placement in sales, and implement these at the POS, in collaboration with business partners and the professional POS marketing team.
Our sales representative services at a glance:
- Constant representation in commerce
- Continuous management of wholesaler distribution for your titles
- Visual documentation of POS campaigns and shelf placement
- Shelf tracking