Our comprehensive pool of information
Our market surveillance service is monitoring more than 2,000 titles. Every day, our employees process a host of information, feeding it to our databases. These data are the basis for developing the best possible distribution strategies, and provide the background information you need to take your decisions.
To avoid losing track among the wide variety of magazines on the market, and ensure that the latest information is always at your hand, you will receive information packages which are tailored specifically to your needs, and cover your segments as a customer of this company. This will help you keep abreast of the new titles, campaigns or advertising activities planned and carried out by your competitors. And you will also determine the level of detail required as we wish to help you concentrate on what is really essential: to work on your magazine.
Our sales force is another important instrument for market surveillance when collecting these data: In addition to standardized shelf tracking performed on a regular basis during every visit to a retailer, the sales force also uses cameras for documenting POS campaigns and shelf positioning true to the adage that "A picture is worth a thousand words".
Our market surveillance services at a glance:
Sell-off analyses on a day-to-day basis
Detailed total market and submarket analyses
Survey and analysis of market development
VU Titlenews (current day-to-day information on the competitor landscape)
VU Quicknews (newsletter covering major developments in the media industry)
VU News (weekly summary for a quick overview)