In addition to our core competencies in sales regarding, e.g., the optimum circulation for a given issue, consulting on the best on-sale dates, or developing and implementing the right sales strategy, we will be pleased to assist you with expert advice on any further publishing matter, including the design of title pages or reports to IVW, the German audit bureau of circulations (comparable to UK abc figures).
Our close relation to Bauer Media Group, one of the biggest publishers in Europe, enables us to draw on the resources and technical competence of a fully integrated publishing house. The full range of topics we cover reaches from editorial matters, to market research and support in terms of business administration, to printing and logistics.
And, of course, we also provide comprehensive consulting on the developments and opportunities available in the field of digital media. We are ready to help you develop the digital strategy that fits your needs, design concepts, and implement the digital distribution of your brand and content.
By cooperating with publishing subsidiaries outside Germany and distributing titles all over the world, we have also become well acquainted with the magazine markets in other countries.
We are ready to give you a hand and accompany your efforts whether you wish to publish a title in a foreign language in Germany, or consider publishing your German titles in another language abroad.
Nonetheless, even Verlagsunion will not be able to fulfil every wish: But we will certainly procure a reliable partner for you!
Our main subject areas at a glance:
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Launch new press products on the market
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Define the optimum on-sale date
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Pricing
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Develop and implement the right marketing strategy
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Cost management
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Circulations optimized in terms of contribution margin
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Sales and revenue reports
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Conceptual design of cover pages and issues
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Production of gadgets
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Takeover of titles & licences
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Procurement of publishing service providers
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Design and performance of market research activities
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Development, design and implementation of digital strategies