This company's history started more than 40 years ago, on 1st
July 1968. In that year, Verlagsunion was founded as a joint magazine distributor by Bauer Media Group from Hamburg and by Kauka Verlag from Munich. We were among the first companies active in the promising sector called "national distributors" in Germany.
In 1970, Bauer Media Group became Verlagsunion's sole shareholder. This turned our company into a limited partnership which is indicated by adding "KG" to its company name, and provides a high degree of financial safety to our publishing customers to this day.
Special fashion editions of “Neue Mode”, the "Auto-Zeitung" on cars, the "Selbst ist der Mann" DIY magazine, and the "Fix & Foxi" children's magazine were among the first magazines attended to by us but did not remain the only ones. The quality of our service enabled us to win over a continuously rising number of customers. Today, we are providing assistance to over 200 publishers, totalling more than 600 periodicals.
Over the years, we managed, first of all, to expand our distribution offer on a continuous basis, introducing additional and customized services in order to take the step from a mere distributor to a modern full-service publishing provider.
Our head office has been located in Walluf near Wiesbaden, Germany since 2001. From this headquarters, our strong sales and circulation manager team controls every area, distributing more than 3,000 magazine issues to trade partners every year.
To expand our service portfolio even further, we have been stepping up cooperation with Bauer Media Group, our parent company, since 2010. This cooperation enables us to offer the services and resources provided by a big publishing house to our customers without becoming part of that big publisher ourselves. Verlagsunion will remain autonomous as before.
Our new self-confident brand presentation in April 2011 communicated the new content of our services to the public. By evolving from a "magazine distributor" to a "media service provider", VU Verlagsunion sets new standards in distribution activities and attendance to publishers, thus paving the road for the coming 40 years of its successful company history.
In June 2011 we established in addition to our headquarters in Walluf an office in Hamburg to strengthen our regional presence. With this opening we extend our consistent customer focus according to our slogan "Extremely good - Verlagsunion" .